We designed and developed a new app to replace an existing application. We improved the usability and visual communication and delivered the app within two months after the start of the project.
Genzyme is a specialist and frontrunner in the field of discovering and delivering transformative therapies for patients with rare and special unmet medical needs.
Treatments are being developed for lysosomal storage disorders, a rare form of cancer, and a genetic cardiovascular disease known as familial hypercholesterolemia (FH).
Genzyme representatives use tooling such as iPad apps on their visits to medical professionals. This tooling is called an e-Detailer.
The app provides information about the various symptoms, diagnostic methods, laboratory tests and treatment of patients with rare diseases.
What does the app look like?
The app includes 26 screens that are designed to make the app's user experience as smooth and attractive as possible. The navigation between the screens is dynamic: users can navigate forward, backward, up or down.
Users can visit pages with specific information via the navigation screen. In addition, the app allows users to email important information directly to optimize the interaction between Genzyme's representatives and the medical professionals.