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Creative & Digital Agency

Campaign for the municipality of Alphen aan den Rijn launched

Residents of the Municipality of Alphen aan den Rijn may have already seen them on the street or online: posters and banners highlighting the benefits of being independent as a senior. These are part of the large-scale public campaign that we have developed together with the Municipality of Alphen aan den Rijn.

One Shoe | 24 nov 2020

Campaign 'Lekker Lang Zelfstandig'

The aim of the campaign called 'Lekker Lang Zelfstandig' is to make people aware of how they can continue to live independently as long as possible. It is wise to think about this a little earlier. The main characters who can be seen in the campaign have done that too. They go out, enjoy small and big things and are independent. Sometimes because they got a little help with practical matters.

A good public campaign causes a change in attitude or adjusts the public norm. But that is a process and it starts with a positive message. The municipality of Alphen aan den Rijn has therefore collected a lot of information on how everyone can live as independently and pleasantly as possible. Varying from how you can finance a renovation of your home to fun activities to do or a course on how to easily use a smartphone. That is why, just like in the campaign, we say: see you later, on