One Shoe | 01 aug 2018
Once a year, the Drupal Community comes together in an European city for one of the biggest events, DrupalCon. This year, from September 26-29, DrupalCon will take place in Vienna. The international event brings together the people who use, develop, design and support the Drupal Platform. One Shoe is Silve Sponsor of DrupalCon 2017.
The talk of Michel van Velde is one of the sessions in the Business Track:
Is Selling Drupal an Art or a Science?
The foundation of selling is influence. The activities that a sales person in your Drupal organization engages in are done for the purpose of more capably influencing prospects. For example pre-call planning, discovering prospect needs, presenting product or service and closing the sale. Michel van Velde walks you through influence techniques based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
In this talk Michel van Velde shares personal stories and how he build an account team and build his agency from behind a dinner table into a global agency. During the talk he explain the difference between sales and account, types of salespeople, explains the necessity of a good CRM system, funnel management and different marketing strategies for product and service selling.
Tickets for DrupalCon Vienna are available here.