One Shoe (part of iO)

User Experience Design

Award-winning UX design

Good UX means better business. The way customers experience your digital product or service on a daily basis determines how they will feel about your brand or organization. So it’s all the more important that it has to run as smoothly as if it was on rails. Good UX goes deeper than creating things that “do what they’re supposed to”. We make sure that your customers feel understood, are pleasantly surprised and get a smile on their face.

Interested? Get in touch.
User experience design

The ultimate user experience

Every day, our UX specialists are busy creating the ultimate digital solutions for our clients. Exploring strategic directions, putting themselves in the customer’s shoes and testing out the concepts. We turn the findings directly into hard reality using prototypes and designs.

“A user experience is really about just one thing: empathy. Letting your customers see that you understand them properly. Creating a digital product that hits the right spot.”

Floor van Riet, UX Lead

Our UX approach

Human-centred design

Human-centred design

A successful digital product has to be developed from the end user’s perspective. That’s the only way for it to add genuine value to people’s daily lives. And that’s why the focus is on the customer, every single step of the way.



Let’s hold it for a moment before we race away from the starting blocks. During the Discovery, we create a picture of the context of the site or app. We explore strategic directions and bring the users’ perspective and the organization’s objectives together.

Digital Strategy (workshop)
Core Model (workshop)
Personas (workshop)
Sketch & Ideation (workshop)
Stakeholder & User Interviews

Customer journey mapping

Customer journey mapping

Customer Journey Mapping is how we find out how the customer perceives your organization – by exploring the steps together that the user goes through, the actions he has to take and the questions and emotions that this evokes. Starting from there, we explore the opportunities for improvement and digital innovation.

Customer Journey Mapping (workshop)



We are not aiming for perfection here but for testability: prototyping lets us generate tangible and clickable ideas as quickly as possible, so that we can present them to the customer as soon as possible. That’s the only way we can find out if an idea really holds water.

Usability tests

Usability tests

The proof of the pudding is in the eating: a usability test is the way to find out how end users experience the digital product. We use these tests to study the UX of complete sites or apps, as well as the navigation structures, specific flows or innovative ideas.

Related work

Agile UX design

Flexible & efficient

A digital solution is never complete but is instead a continuous process of insights and improvements. The environment, digital capabilities and the wishes of the users keep on changing... Which is why our work has to be agile. Agile working methods let us embed and utilize the findings directly in the development process.

The UX 'Sweet Spot'

User + Business = Product

User experience design lets us bridge the gap between business, product and user. If those all fit together neatly, your service or product will be a pleasing and positive experience for the user.

In addition to UX, we also offer:

Digital strategy | Digital design | Development | Innovation & concept development

  • Lovie Awards
    2018 'Best Navigation Structure' - My DHL Parcel
  • Communicator Award Winner
    2018 Award of Excellence User Experience - My DHL Parcel
  • Communicator Award Winner
    2018 Award of Distinction - Thuisarts

Curious what we can do for your organisation?

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