TV, radio, print and bannering
Real estate agent Makelaarland has a unique concept where house sellers play an active role in the sales process of their houses and thus save substantially on brokerage fees.
In this new campaign, Makelaarsland alerts people in a sympathetic way to the service quality of Makelaarsland.
The campaign features a pre-roll / TV commercial, print, bannering and a radio commercial.
Campaign "Don't let them fool you"
Traditional brokers often anxiously hold onto brokerage fees. And many brokers will tell you nonsense stories. With the campaign "Do not let them fool you", online real estate agent Makelaarsland puts right what is wrong.
The campaign of Makelaarsland caused a lot of controversy. Traditional brokers responded massively to the "Don't let them fool you" campaign.