A new course
After winning the pitch, One Shoe developed a new direction for the brand Kieskeurig.nl. The new course that the company has taken with the slogan: ‘Kieskeurig.nl helps you to make your best choice’, directly links with the role that Kieskeurig.nl plays in the consumers’ decision making.
The goal of Kieskeurig.nl is to provide consumers reliable and independent information regarding a variety of products. Kieskeurig.nl has over 170.000 visitors each day. On the website, visitors compare products, prices and shops. Furthermore, they also describe their experiences with products and read the reviews posted by other consumers.
In order to communicate the new course taken and services provided by Kieskeurig.nl with its target group, One Shoe developed a multichannel campaign. Advertising agency One Shoe produced 2 TV commercials, 5 radio commercials and a complete set of banners for the purposes of online marketing.
The commercials are distinctive considering that they dive into the lives of everyday consumers. In the eyes of these consumers there are sketches of everyday but hilarious situations. However, it is made clear that Kieskeurig.nl helps consumers decide quickly in order to come up with a solution.