Shell LiveWIRE is the leading national starters price and the program for ambitious young innovative companies. Shell LiveWIRE is an international Shell program implemented worldwide in 14 countries. In the Netherlands, the Chamber of Commerce is Shell's partner. More than 2500 starters went through the LiveWIRE program in the last 12 years.
The program has been running for 18 years now and in our opinion it needed a new positioning. The market of "startup programs" changed tremendously in recent years with upcoming programs like Startup Bootcamp or Rockstart.
The strength of LiveWire was no longer evident. The own identity needed a facelift and that's what we've done.
After an exciting pitch process, Shell and the Chamber of Commerce chose One Shoe. The challenge was to develop the campaign for the final. The concept that we developed became very broad eventually.
By a good content strategy and a new campaign style the goals - more visitors and more applications for the program - were achieved to the satisfaction of Shell and the Chamber of Commerce.
GET WIRED! visually shows the 'wires', the connecting element or "the red thread" of the campaign. The wires symbolize our program and come back in all the media and communication means like the posters, flyers and the campaign website.